The Fresh, Dynamic Approach to Social Success!
ABOUT US
At BOP Social Media, we’re the new kid on the block with a big vision: to help businesses of all sizes achieve impactful, engaging social media presence. Whether you’re an SME looking to kickstart your social campaigns or a larger organisation in need of consultancy and training, BOP Social Media is here to make social media work for you.
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At BOP Social Media, we believe in the power of social media to drive real business growth. We’re passionate about helping businesses of all sizes—from ambitious SMEs to larger organisations—achieve meaningful engagement, broaden their reach, and build brand loyalty. With services designed to cover every aspect of social media success, we’re here to make social media work for you.
MEET OUR FOUNDERS
ABBY PENSTON
With a proven track record in business leadership across the travel industry, Abby brings strategic insight and a wealth of experience to BOP Social Media.
As the former CEO of The Focus Travel Partnership, Abby successfully led 57 Travel Management Companies (TMCs) through challenging times.
She also served as CEO of Connections.be, the largest tour operator in the Benelux region, where she led market expansion and customer engagement initiatives across Europe.
Abby’s background in building and guiding teams, paired with her deep understanding of strategic communication, is now at the heart of BOP Social Media.
MADDI McKINLEY
Maddi is a social media powerhouse who’s led impactful digital campaigns for the RSPCA, the UK’s largest animal charity and also hospitality establishments across the globe.
Her work has reached millions through high-engagement campaigns, driving awareness and trust across platforms, and positioning RSPCA and RSPCA Assured as a prominent, respected brand.
Maddi’s experience in managing multi-platform social media with measurable results—thousands of daily engagements and consistent follower growth—brings an innovative, hands-on approach to BOP, ensuring we stay connected and impactful with audiences.
Together, Abby and Maddi are committed to bringing fresh energy, strategic expertise, and results-driven solutions to BOP Social Media.
We’re here to amplify your brand’s voice, engage your audience, and elevate your social media to a new level. Whether through campaign management, tailored training, or strategic consultancy, BOP Social Media is your partner in social success
OUR SERVICES
Strategy That Works
Social media is more than just posting—it’s about creating a focused, impactful strategy tailored to your goals.
At BOP, we work with you to define a strategy that aligns with your brand, identifies key audiences, and builds a pathway to engagement and growth.
Our strategic insights ensure that every post, campaign, and interaction serves a purpose.
Building Connections
Social media is where people connect with brands they trust, and we’re here to foster those connections for you.
Through consistent, authentic content and responsive community management, we help your business build lasting relationships with your audience.
BOP brings expertise in crafting stories that resonate, positioning your brand as one that people genuinely want to engage with.
Whether it’s increasing followers, driving web traffic, or boosting sales, BOP is focused on delivering measurable results.
We know that engagement drives growth, and our approach combines creative content with data-driven insights to optimize each platform for maximum impact.
From high-engagement posts to targeted ads, we ensure that your brand is reaching and resonating with the right audience.
Driving Growth and Engagement
For businesses seeking in-depth, customized support, BOP Social Media offers consultancy services that are designed to elevate your social media presence.
Our consultancy provides you with hands-on expertise, helping you develop strategies, refine your brand voice, and troubleshoot specific challenges.
Whether you need guidance on social media trends, platform-specific insights, or advice on digital campaigns, we’re here to support your unique needs with bespoke solutions.
Consultancy Services for Tailored Solutions
For organizations wanting to develop in-house skills, we offer tailored training to build your team’s social media capabilities.
Our training sessions cover everything from understanding platform algorithms to crafting effective, engaging content.
We provide your team with the skills and confidence needed to run successful campaigns, making social media a central, sustainable part of your brand strategy.
Empowering Through Training
Why Social Media Matters
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With billions of users active daily, social media is a vital tool for businesses looking to expand their reach.
But it’s not just about being present; it’s about being effective. BOP Social Media uses proven techniques to create relevant, engaging content that amplifies your brand’s voice and helps you connect with your target audience.
We understand the nuances of each platform and know how to leverage them to your advantage, from Instagram’s visual appeal to LinkedIn’s professional network.
Making Social Media Work For You
Our mission at BOP Social Media is simple: to make social media a powerful, results-driven part of your business strategy.
With a blend of creativity, strategy, consultancy, and hands-on support, we’re here to help you not only navigate social media but master it.
Let’s work together to build your brand’s online presence, grow your audience, and create genuine connections that drive success.